The NORCAL Story

NORCAL Ambulance was born out of a desire to operate differently than other emergency service providers.  We wanted to build a company that treated our employees well, that was inclusive, and that attracted those who took pride in their work.

The company was conceptualized in 2004 through a compilation of scribbles on napkins and scraps of paper.  The company founders took a leap of faith­–quit their jobs, took all their savings, and spent an intense 8 months planning and building NORCAL.

Many hours were spent poring over the details–our patches, uniforms, jump bags–and acquiring the best ambulances and medical equipment available.

In May 2005, two brightly painted ambulances­–featuring the first “wave” design–rolled into our Oakland station, and NORCAL Ambulance was ready to go! We hired our first 6 EMTs and started a notebook to document calls. We started marketing on a Wednesday afternoon, and had our first call on Thursday!

Since this humble beginning, we’ve grown to 11 stations and offices throughout northern California, a fleet of over 80 ambulances, and about 500 employees running thousands of calls each month.  This success can be directly attributed to our amazing staff and their dutiful efforts in taking care of patients each day.

We believe that fantastic customer service, high-quality patient care, and our commitment to making NORCAL Ambulance a great place to work is at the heart of our success.