The company was conceptualized in 2004 through a compilation of scribbles on napkins and scraps of paper. The company founders took a leap of faith–quit their jobs, took all their savings, and spent an intense 8 months planning and building NORCAL.
Many hours were spent poring over the details–our patches, uniforms, jump bags–and acquiring the best ambulances and medical equipment available.
In May 2005, two brightly painted ambulances–featuring the first “wave” design–rolled into our Oakland station, and NORCAL Ambulance was ready to go! We hired our first 6 EMTs and started a notebook to document calls. We started marketing on a Wednesday afternoon, and had our first call on Thursday!
Since this humble beginning, we’ve grown to 11 stations and offices throughout northern California, a fleet of over 90 ambulances, and about 500 employees running thousands of calls each month. This success can be directly attributed to our amazing staff and their dutiful efforts in taking care of patients each day.
We believe that fantastic customer service, high-quality patient care, and our commitment to making NORCAL Ambulance a great place to work is at the heart of our success.
NORCAL Ambulance believes that the patients and families of the communities we serve deserve to be cared for with integrity, dignity, and compassion, by a team committed to excellence in customer care. To support this belief, we:
We foster a culture that understands team members are the driving force behind our success. We work to create a place of understanding where employees feel heard and are provided opportunities for growth.
We treat every customer like a cherished family member. We advocate for their care and deliver service that surpasses expectations.
We aspire to be the best in all aspects of medical transport and are committed to ongoing improvements and innovation.
We promote an environment of safety and accountability through structured processes, training, and maintaining the highest quality equipment.
We recognize and value the unique contributions and perspectives of each individual that help to make the NORCAL Ambulance a great place to work, learn, and grow.